© Marit & Toomas Hinnosaar


I'm going to share a brilliant idea with you. What I want you to do with this idea is to either take it and try to recreate it for your own business, or you connect with the basic idea of offering what your clients want. The idea I want to share is a mobile app for Netflix.

If you don't know Netflix, it's an American company that ships DVDs directly to your house. You can keep the DVD as long as you want with no late charges. You only pay a monthly fee for how many DVDs you want to have out at one time.

Netflix lets you put all the movies you want to watch into a queue and automatically ships the next one on your list (there's only a 2-3 day turn around). The point of the app would be to be able to access and change your queue from your mobile phone. So if someone is talking about a movie over dinner you can add it to the queue right then. Or you can check to see what is next on your list.

Here's the brilliant bit. Most apps come with a downloading fee. You pay by credit card or have it added to your monthly bill. But the Netflix app could be paid for a different way. The average app in the U. S. costs less than $10. But I would gladly add an additional charge to my monthly bill to get the app, maybe twenty-five, or fifty cents every month. I wouldn't even blink. Netflix could easily bring in far more money having people paying monthly for their app as opposed to having a download charge.

If you offer a monthly service, imagine adding an app fee on top of that? People wouldn't care; they'd think it's fair because you are offering a service they want. So take a minute to think what kind of useful mobile service you could offer your customers.

What do you think of my Netflix idea? Heard of anything similar? How would you make it work for you?