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According to PRNewswire.com, despite the economy, things continue to look good for online businesses.

Although online sales growth has slowed this year - to 13.3% according to a report by Verdict Research, from 25% last year and 35% in 2007 - that it's growing at all in the worst recession since the 1930s is a testament to the strength of the sector.

Specifically in the UK, online sales continue to increase. The article suggests that the low overhead of e-commerce based companies and a growing demand for the ability to purchase online is why online businesses are successful right now.

Connected to this increase in online purchasing, spending on online advertising in Europe has risen as well. eMarketer shows some of the trends in 2009 and predictions for 2010 in an article from this past month. Companies spend more money on digital marketing than traditional. This continued cycle of money creates confidence, the kind of confidence that will eventually end the recession.

New technology, speed and price seem to be the factors contributing to the success of the online sector. Here's the great news: its easy for businesses to take advantage of the online marketplace. E-commerce websites and organic SEO come with reasonable price tags. So the news of the day is: stay positive, stay in the black, stay online.

Have you seen an increase in your online business during the downturn in the economy?